I don't know whether this should go in here, in "Rants" or in the forum on other websites ... >
Was reading a review of the next version of SRAM Red on another website with a forum that I formerly posted on (hereinafter referred to as "That Site That Shall Not Be Named" or "TSTSNBN"). I was interested to see that SRAM have finally acknowledged that their front derailleur is crap and needed a major redesign.
All good, but the twits have gone and made it out of some material that's even lighter than the current one!
I mean, if I read the "article" - and I use that term loosely, as TSTSNBN seems to have abandoned most pretences of having any sort of journalistic standard since it was bought out by a large publishing house a couple of years back - and it tells me that the lightweight titanium cage that has caused so many problems has been replaced by a steel and alloy one. That's good - the heavier material should work better!
But not only that! They have also articulated the cage (a la the M952 XTR front derailleur that I put on my X.0 MTB because SRAM's MTB offering was always crap) and have added a built in chain keeper/catcher.
Now this is where things get really cool ... The net additional weight for all of this trickery??? According to TSTSNBN - 0g.
That's right, those clever little elves in SRAM's marketing ... sorry, will rewrite that ...
Those clever little elves in SRAM's tech department have added all these neat little bits and pieces, yet the weight of the component hasn't changed! Wow!! I wonder what new material they have invented that lets them achieve this?? My suspicion is that it is actually made out of a very common organic material known commonly as "Bullsh*t" - but it certainly looks nice and shiny and new!
I would of course love to post this on the forum on TSTSNBN, but suspect that I'd get the same sort of "it's the anodising" platitude from the "author" of the "article" as I got when I challenged him on regurgitating SRAM marketing crap before ... and I suspect that neither the editors and publisher of TSTSNBN nor 99% of readers there would give a toss anyhow (I think that most readers who do care have already migrated way from there anyhow ...) Best to just walk away ...
OK, rant over ... that feels better and saves my co-workers from having me blather on at them about this ... ;D