Interesting one going on in Britain at the moment with Papee Cisse refusing to wear the logo of Newcastle Uniteds new Sponsors, Wonga, a high interest UK pay day loans company.
He is refusing on religious grounds. As a Moslim, Sharia Law has rules governing borrowing and lending, and under some interpretations charging of interest is not allowed.
Its complicated by some other players wearing the kit without complain, notably Ben Arfur and new signing Olivier Kemen have agreed to wear theres.
Cisse is holding firm, offering to wear the sponsor of a charity instead.
its an interesting debate, not so long ago Freddy Kanoute was allowed to wear an unbranded kit for Sevilla (Sponsors 888.com). http://www.dailymail.co.uk/sport/football/article-2357557/Newcastle-avoid-sponsor-row-Muslim-Magpies-agree-wear-new-Wonga-shirts.html
It does raise questions over sponsors in team sports. In everyday life many of us have certain brands we avoid for either moral or ethical reasons. I would never buy or wear Nike for a multitude of ethical reasons along with several other brands. There are certain banks I would not use because of their record of investment in areas I do not agree with. I do not drink, nor will ever drink Coca-Cola for many reasons not least the battles with the unions in South America.
As an individual athlete I would have the ability to pick and choose my sponsors. There was a Liverpool born darts player who on reaching a major television tournament was offered a large amount of money by the Sun Newspaper to wear their logo in the final, he turned them down because of their coverage of the Hillsborough disaster.
But as a member of a team, you are largely at the whim of the team with which sponsors they agree terms with, kit manufacturers. Will we see a time when footballers with religious or ethical issues build into their contracts companies they will not support.?