You know, I don't recall seeing the women's versions of all these classics that we are seeing this year. Good stuff. This fits the type of scenario I was talking about before here in VR - if they can grow audience for a women's version of a smaller race (smaller meaning pretty much anything less than a GT), then the whole women's side of the sport will grow.
In the past (even as recently as 10-15 years ago), I don't think there was a whole lot of broadcast market for cycle racing outside the GT timeframes. At least, not in the US, and I'll guess this may be true for Oz and GB, as well. It seems to me that has changed. I think it started growing about the time that Cycling.tv started up - when was that - early aughts? It didn't go far, but I think there has been growth. Well, actually, given the success of the American and Aus races, I'd have to say we KNOW there has been growth.
Anyway, point being that today the broadcasters can address a market that wants more broadcasts. Broadcasting the women's versions of the classics can help fill the "off-season" demand (whenever there is no GT broadcast, like now).
I hope they take advantage of the opportunity. I was looking for a recording of the Trofeo Binda - it doesn't seem to exist. Apparently it wasn't filmed? Fail, there.
I'm not seeing a recording of the Dwars door Vlaanderen Vrouwen, either. If the big media don't pick up on it, the UCI should do it on their feed.
Hoping. People have been talking about wanting things to be leveled - this seems to me like a great opportunity to give that leveling a leg up. Hope somebody with juice sees it too.
EDIT: Speaking of coverage, this quote is from the VelonNews / Caley Fretz article JSG linked to a couple of posts up:
And, of course, there’s the new Women’s WorldTour. The UCI notably upped the requirements for media coverage of these events, a 35-day calendar of races including Saturday’s Strade Bianche, the Aviva Women’s Tour of Britain, and La Course. At least eight events will include live television coverage, and all events require a same day post-race highlights package. This should help the women’s peloton reach a wider audience and give those fans a deeper understanding of the teams and characters in each race.
Good on them. Hoping it flies.