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Re: Womens 2018 General News and Discussion
« on: April 30, 2018, 19:35 »
Flemish regional broadcaster VRT reports an average of 280,000 viewers for coverage of women's cycling during the Spring campaign.

While 1.25m viewers tuned in to the men's Ronde, 113,497 actually gave this up for a while to switch over to the finale of the women's edition.

The increase is particularly encouraging since the first time the women's race was broadcast in 2016, less than 5000 watched the finish.

This was VRT's first Spring with a broader coverage of women's racing, since in previous years it has only televised the Ronde. Bosses are happy with the results and will continue in the future, when the aim will be to keep the footage on the same channel and not force viewers to switch.

Women's road racing still has a long way to go to match the confidence given to cyclo-cross, where the women's events are very well attended and produced relatively cheaply. (NL)
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