Drummer Boy

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It looks like another dry Paris-Roubaix.  :(

It looks like another dry Paris-Roubaix. It hasn’t rained in the race since 2002. Northern France is a wet place – riders from the region often move south in search of better training conditions – but as explored in a previous post here, early April is actually the driest period of the year for the area. Even the forecast for wind earlier this week looks to have faded away.

Direct Energie is now Total Direct Energie. As you might know the French energy provider was taken over by the oil major last year and now it’s being rebranded. The team is playing its part in this with Paris-Roubaix as the first race for the new team. The timing of the change has been done to coincide with Paris-Roubaix which says something about the race and the team’s use as a communication and branding matter.
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