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Re: [2.1] Tour Colombia 2.1
« on: February 03, 2020, 19:52 »
Also interesting to see a company called Northug listed as sponsor - t-72, is this Petter Northug the CX skier?

Yes, his company is a is a well known supplier of fast sunglasses. To be honest, I am not sure if it is his company or just a brand owned by others, paying him royalties. Cross country skiers regularly become brands here, Dæhlie and Johaug for example. A slightly more exotic contribution is Kari Traa, a girls sport equipment brand taking its name from a mogul skier. Just to point out it smaller sports can also feed commercial success.
However, no one gets attention like Petter Nordtug, and fast glasses is definetly a success already. How they will sell in Columbia is a different question. A business partnership with Gaviria or Hodeg could be a good idea, Petter.
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