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Leadbelly

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Re: Team Sponsorship 21/22
« on: July 14, 2021, 20:02 »
https://twitter.com/WielerFlits/status/1412343668594327552

Not great news for Lotto fans. Soudal will stop co-sponsoring the team at the end of 2022.

Coincidentally or not, that is when the new WT licences will be decided.

HLN has an opinion piece on this very subject. Not being a subscriber I haven't viewed the article, but the first few lines give the gist of his thoughts.

https://www.hln.be/wielrennen/onze-chef-wielrennen-nu-lefevere-het-lief-van-de-loterij-heeft-afgepakt-dit-lotto-soudal-mist-sexappeal-en-internationale-uitstraling~a1bcf540/

Quote
What about the Lotto team? In 2023, Soudal will become the new main sponsor of Patrick Lefevere's team and at the end of 2022 'the Lottery' will lose half of its sponsorship money. “With young riders, less money and few results, it will come as no surprise that Lotto will turn his back on the WorldTour in 2023”

That's what he thinks anyway. Tosh and Oldani leaving could be a sign of things to come. Ewan's contract is up at the end of 2022....
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